iCARE Safety Group

Ensuring safety performance is not just about compliance. It goes far beyond that. Safety performance is intrinsically tied to the establishment of a trust-based culture within a business or workplace. When safety is seen as a core value and humanized to connect with people on an emotive level, it becomes a catalyst for building trust and fostering a culture of excellence. In this article, we will explore the critical relationship between safety performance and trust, emphasizing the need to tap into core values to create a safe and empowering work environment.

The Link between Safety Performance and Trust:

Safety performance is a key indicator of an organization’s commitment to the well-being of its people. When individuals feel safe in their work environment, trust flourishes. Trust is the foundation upon which successful businesses are built. It drives collaboration, innovation, and loyalty, whilst reducing turnover, absenteeism and, incidents.

When people feel safety is a core value for both the business and themselves, it becomes more than a set of rules and guidelines. It becomes an integral part of their identity and how they operate. By humanizing safety, businesses can tap into individuals’ emotions, motivations, and values, fostering a deeper connection with their people. Safety becomes more than just a box to check; it becomes a shared purpose that unites everyone.

Humanising Safety: Connecting with Emotions and Values:

To establish a trust-based culture, safety must transcend the realm of statistics and procedures. It must connect with people on an emotive level, engaging their hearts and minds. Humanizing safety involves creating narratives, stories, and experiences that resonate with employees’ core values, beliefs, and aspirations.

Businesses can achieve this by showcasing real-life stories of individuals who have been positively impacted by a safety-focused culture. Sharing examples of how safety practices have safeguarded and empowered employees not only inspires but also instills a sense of pride and ownership in their own safety performance.

Additionally, fostering open and transparent communication channels is essential. Encouraging employees to share their concerns, suggestions, and ideas without fear of retribution cultivates an environment of trust and psychological safety. It reinforces the message that everyone’s well-being matters and that their voices are truly valued.


Safety performance and trust go hand in hand. By humanizing safety, business leaders can tap into the values, emotions, and motivations of their people, creating a culture that prioritizes well-being, fosters collaboration, and drives improvement.

Establishing a trust-based culture is not a one-time effort; it requires continuous commitment, open communication, and the celebration of shared successes. The iCARE Safety Group is passionate about creating these very conditions that lead to safer workplaces and address safety with diligence and transparency, unafraid to ask the tough questions or sugar-coat the real issues. Improving safety demands this very approach. Our aim is not only to improve safety but to change how people feel about it.

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