iCARE Culture was created to address the underlying resistance to safety and its function by creating an emotive identity for safety.

iCARE Culture is a brand and identity supported by the principles of C.A.R.E., Commitment, Accountability, Responsibility, and Empowerment. It takes people on a journey of what truly matters and how that translates, to how they see, perceive, and embrace safety.

iCARE also demonstrates to your people how much they matter and how much you care about their safety and wellbeing.